2021 - 2025
I graduated from the Secondary School of Art and Design in Brno, where I specialized in Game Art. During my studies, I developed a strong foundation in game development while also discovering an interest in game marketing and publishing. In my final two years, my focus gradually shifted from creating games to understanding how they reach players, leading me to work on marketing, publishing, and business aspects of game development alongside my creative practice.
2025 - Present
Since 2025, I've been studying Game Media at the Faculty of Fine Arts. My studies allow me to deepen my understanding of game creation while exploring the broader strategies behind successful game development. Alongside design and development, I focus on production, management, publishing, and how games can effectively reach their audiences.
2024 - Present
As a Marketing Specialist at Liquid Squid, I work across marketing, publishing, and business development for indie game projects. My work has helped marketing campaigns reach over 10 million YouTube views, while also focusing on building long-term opportunities for the studio. Alongside marketing strategy and community growth, I've secured partnerships supporting a film adaptation of one of our games and contributed to establishing a publishing partnership, working closely with external partners to help bring our projects to a wider international audience.
2025 - Present
I lead the marketing team behind Lektvar Festival, an annual Czech indie game festival focused on showcasing independent game development. My role includes coordinating the marketing team, planning promotional campaigns, and managing the festival's communication. The festival attracts around 300 attendees annually, with visitor numbers steadily growing each year.